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Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke ads: is there such a thing as bad publicity? | The Lighthouse

Gillette Gets WOKE and Goes BROKE! - YouTube
Gillette Gets WOKE and Goes BROKE! - YouTube

advert] Pointlessly gendered and pointlessly politicized? : r/pointlesslygendered
advert] Pointlessly gendered and pointlessly politicized? : r/pointlesslygendered

Gillette responds to the controversy around its woke new ad
Gillette responds to the controversy around its woke new ad

Gillette's toxic masculinity Super Bowl commercial, explained - Vox
Gillette's toxic masculinity Super Bowl commercial, explained - Vox

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com

Gillette says it's satisfied with sales after controversial ad | CNN Business
Gillette says it's satisfied with sales after controversial ad | CNN Business

Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online

Brace Yourself for a Super Bowl Wokewashing
Brace Yourself for a Super Bowl Wokewashing

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity

Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times

What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post

The new Gillette commercial: The best an ad can get | The Hill
The new Gillette commercial: The best an ad can get | The Hill

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Get Woke, Go Broke?' Not for Gillette or Nike, Sadly
Get Woke, Go Broke?' Not for Gillette or Nike, Sadly

Laurence Fox dumped 'too-woke girlfriend' over supporting Gillette ad | Metro News
Laurence Fox dumped 'too-woke girlfriend' over supporting Gillette ad | Metro News

The Best Men Can Be - Wikipedia
The Best Men Can Be - Wikipedia

Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad
Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad